Real-Time Queue Intelligence Platform
An app that measures a real shop: every visit, every quiet hour, and what a message to customers is actually worth.
Timeline
Ongoing - launched 2025
Client
Multi-site barbershop chain
Walk-in Services / Hospitality
The problem
A barbershop chain running three Essex shops on walk-ins only. Nobody could tell a customer how long the wait was, and the owner could not tell how busy a shop was without standing in it.
Customers regularly walked in, saw a full waiting area and left again without the team ever knowing. Staffing was set from last week's memory, because there was nothing else to set it from.
What we built
- Arrivals and departures detected at the door
- Customers carrying the app are counted automatically. Staff phones are excluded and duplicate signals removed, so a visit means a visit.
- One dashboard across every shop
- The owner can see every shop from any of them, which used to mean being there in person.
- Busy hours, by day and by hour
- The first hour after opening turned out to be the busiest of the week. No till and no diary would ever have shown that.
- Messages to customers, with the result measured
- Every broadcast is compared against the same two hours over the previous four weeks, so the owner sees what it was worth rather than just that it was sent.
- Nothing counted without permission
- Only customers who installed the app and chose to share their location. No estimates and no modelling anywhere in the figures.
What it did
- ✓Live across three Essex shops, visible from any one of them
- ✓Every visit measured at the door rather than estimated, staff excluded and duplicates removed
- ✓Staffing set from measured demand by day and hour, for the first time
- ✓iPhone app on the App Store, with a manager dashboard on the web
It's given us visibility we never had before. We can see exactly what's happening across all three shops in real time.
Small Business Owner·Barbers, multi-site
Technical details
The technology behind Multi-site barbershop chain's project.
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