What we build
A catalogue of bespoke AI capabilities. Each capability can be tailored to your specific workflows and integrated with your existing systems.
AI engineering
The discipline behind every AI feature we ship: proven before launch, predictable to run, and sharper with use.
Already running: Our own outreach engine researches each prospect, drafts the email for a human to approve, and its suggestion banner learns from the drafts we accept and reject.
Model selection and routing
Evaluation sets
Caching and cost control
Structured extraction
Speech to text
Grounded assistants
Sales AI
Automate lead management, scoring, and follow-ups to convert more opportunities.
Lead scoring
Routing
Follow ups
Proposal drafting
Forecasting
Websites and digital journeys
AI-powered customer interactions, smart forms, and personalised booking experiences.
Already running: A hire site that treats WhatsApp as the booking desk with a quote builder that composes the enquiry, a barbershop whose academy went from a buried link to its own section, a property firm routing enquiries by type to the person who answers them, and an off-market brand running with no backend at all.
AI enquiry handling
Smart forms
Personalised content
Booking flows
Telemetry
CRM and customer intelligence
Bespoke customer relationship management with real-time insights and automation.
Already running: A sales CRM in daily use at an Essex door and window installer, with a permanent chase log, owner-defined tags and a 30-day operational audit trail.
Bespoke CRM
Customer summaries
Churn signals
Sentiment
Workflow automation
Operations and workflow automation
Streamline approvals, task routing, and exception handling across your business.
Already running: A contractor and its client working from one shared record, replacing job status reconciled by phone call, with field ownership following whose facts they are and undo that corrects rather than erases.
Approvals
Task routing
Exception detection
Notifications
Internal tooling
Mobile apps
Native iOS and Android from one codebase, on the App Store under your own name, with the widgets and notifications that make an app part of the day rather than another thing to remember.
Already running: A baby tracker used daily through pregnancy, neonatal care and the first year, and a discipline app live on the App Store with lock-screen widgets and Live Activities.
iOS and Android from one codebase
Home screen and lock screen widgets
Offline-first sync
Push and local notifications
App Store submission and review
Analytics and insight
Real-time dashboards, KPI tracking, and executive summaries for data-driven decisions.
Already running: Every shop visible from any one of them, with each visit measured at the door rather than estimated, and staffing set from measured demand by day and hour for the first time.
Real time dashboards
KPI views
Anomaly alerts
Executive summaries
Telemetry and business signals
Track customer behaviour, detect patterns, and get early warning signals.
Already running: Every WhatsApp click tracked as a conversion event on both the form and the direct paths, using cookieless analytics that need no consent banner.
Behaviour tracking
Journey drop off
Peak patterns
Early warning signals
Support and service tooling
AI-powered triage, ticket management, and knowledge base assistance.
AI triage
Ticket summaries
Knowledge base assistant
SLA dashboards
Finance and commercial tooling
Automate financial processes, track margins, and improve cashflow visibility.
Margin tracking
Pricing guidance
Invoice automation
Cashflow visibility
Know what you need? Plan it in three minutes
Pick the kind of project and answer a dozen quick questions. You get your brief written up and an indicative band back, whether or not we talk.