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Use cases

Real examples of how bespoke AI tools transform businesses. Each solution is tailored to specific challenges and workflows.

Enquiries to qualified leads automatically

What we build

An AI system that reads incoming enquiries, scores them based on fit criteria, routes hot leads immediately, and drafts personalised responses for the rest.

Outcome

Sales team focuses on qualified opportunities. Response times drop from hours to minutes. Conversion rates improve.

Already running

Our own outreach engine researches each prospect and drafts the email, with a suggestion banner that learns from what we accept and reject, and a human approving every send. Outreach

Founder live view of the business

What we build

A custom dashboard that pulls data from all your systems - sales, operations, finance - and shows the metrics that matter, updated in real time.

Outcome

You see what's happening across the business at a glance. Decisions are faster and better informed.

Already running

Every shop visible from any one of them, with staffing set from measured demand by day and hour for the first time. Qlo

Reduce admin without hiring

What we build

Workflow automation that handles approvals, generates reports, updates systems, and routes exceptions. Your team only touches what needs human judgment.

Outcome

Hours of admin work eliminated each week. Team capacity increases without headcount. Fewer errors from manual processes.

Already running

A sales CRM in daily use at an Essex installer, with a permanent chase log so nothing goes quiet unnoticed, owner-defined tags and a 30-day operational audit trail. HHI Tracker

Improve customer response times

What we build

AI triage system that reads support tickets, answers common questions automatically, prioritises urgent issues, and summarises complex cases for your team.

Outcome

Customers get instant answers to common questions. Your team handles complex cases faster with better context.

Already running

Enquiries routed by type, so lettings, sales and valuations each land with the person who should answer them rather than in one shared inbox. Barringtons

Connect scattered systems into one workflow

What we build

Integration layer that connects your CRM, booking system, payment processor, and email tools. Data flows automatically between them.

Outcome

Single source of truth. No duplicate entry. Workflows that span multiple tools run smoothly.

Already running

A contractor and its client working from one shared record, replacing job status reconciled by phone call, with identical pipeline and payment charts so both sides read the same numbers. RBL Portal

Turn data into decisions with signals and alerts

What we build

Telemetry system that tracks customer behaviour, detects anomalies, spots trends early, and alerts you when action is needed.

Outcome

You catch problems before they escalate. You spot opportunities before competitors. Data drives proactive decisions.

Already running

Every WhatsApp click tracked as a conversion event across both the form and the direct paths, with cookieless analytics that need no consent banner. Off Market

AI email triage that works while you sleep

What we build

An intelligent inbox assistant that reads every incoming email, classifies it by urgency, drafts replies in your tone, and logs priority items to your task system. Pre-filters noise like marketing and transactional emails before AI even touches them, which keeps costs near zero. It learns from your corrections, so it gets sharper the longer you use it.

Outcome

Inbox goes from overwhelming to organised. Important emails surface instantly. Replies drafted before you open your laptop. No monthly subscription. You own the system.