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Premium Car and Van Hire Website

Client

ESS6 Rentals

Industry

Vehicle Hire / Transport

Tech Stack

Next.js 15TypeScriptTailwind CSS 4Vercel

Timeline

Launched 2026

01

The problem

ESS6 Rentals ran a growing Essex car and van hire fleet almost entirely through Instagram DMs. There was no website, no local search presence, and no way for a new customer to browse the fleet or start an enquiry outside social media.

Pricing added a trap: rates flex by vehicle, dates, and season. A static price list would have misquoted half of all enquiries and started every conversation with a correction.

02

What we built

A static brand site that treats WhatsApp as the booking desk, because that is where this business actually closes.

Every call to action opens a pre-filled WhatsApp chat
Straight to the owner's phone, with every click tracked as a conversion, so the one channel that matters is the one being measured.
A quote builder instead of a price list
Rates flex by vehicle, dates and town, so published prices would have needed walking back. The customer composes an enquiry carrying everything needed to quote right first time.
A landing page for every Essex town served
Each with town-scoped structured data, all driven from one data file, so adding a town is a one-line change.
Fully static output
Fast on the mobile connections these customers are actually using when they need a van.
03

What it did

  • Live at ess6rentals.co.uk with WhatsApp-first conversion on every CTA
  • Every WhatsApp click tracked as a conversion event for measurement
  • A generated SEO landing page for every Essex town served
  • Quote builder composes detailed enquiries without misquoting flexible rates
  • Fully static output: fast loads on the mobile connections customers actually use

Ready to build something like this?

Whether it's a SaaS platform, a custom dashboard, or a brand website - we build bespoke tools that fit your business.